“We tasked Effectuate with implementing a new strategy and value proposition for the global marketing department. Focusing on the team’s strengths while identifying opportunities both within the business and externally from our competition, a detailed strategic plan was presented to the Board for overall buy-in and approval to move forward in 2020. Dan was pivotal in bringing the newly integrated team together, introducing planning and analysis to demonstrate return on investment and igniting enthusiasm and commitment within this creative team”
Kieran Hartwell, Chief Commercial Officer, Travel and Transport
“Dan led our marketing leadership team in the analysis, creation and implementation of our overall marketing strategy. As a team that was integrating due to acquisition, we were coming together for the first time, unsure as to where we needed to start. Dan was patient with us yet asked tough questions to get us to open up with each other and see how we needed to change as individuals and as a team to accomplish our goals. We saw amazing progress and success with his genuine yet deliberate approach. Having worked with Dan has given our team a new perspective on how we plan for our future and the future success of our department. ”
Chantel Windeshausen, Senior Director, Global Marketing, Travel and Transport
Travel and Transport, one of the leading global corporate travel management companies has recently gone through an acquisition blaze, snapping up a number of globally placed businesses. Headquartered in Omaha, USA, the brief was to coordinate the globally placed marketing teams into one, developing and delivering an overarching marketing strategy for 2020.
How we helped
Through an initial workshop that pulled together all of the requirements, Effectuate worked closely with the Chief Commercial Office and VP Marketing to work through respective workstreams and associated projects into a full year’s plan with supporting budgetary needs. This included evaluation of past promotional activity, past marketing expenditure as well as ensuring the team structure was aligned correctly against commercial goals. The marketing strategy was coordinated alongside a new brand and business strategy, ensuring consistency was kept throughout.